Nomenclature won’t communicate what you want the client to hear.
You will spend many hours learning your craft.
In the process of learning a ‘great divide’ is crossed to the mysterious world of nomenclature.
Nomenclature keeps you in touch with those who teach and study your craft.
You understand the language of the classroom very well.
Remember the client is on the other side of the great divide.
Being on the other side makes it difficult for the client to understand what you are trying to communicate using the language of your craft.
Simplicity is key in communicating the value of your product or service.
Tell the client exactly what the product or service will do to enhance their life.
The client was pulled into your sales funnel because of your ability to market.
You will close the sale with good communication that helps a client understand your nomenclature.
A client needing dental implants did not understand the value of this type of treatment.
In a consultation it was discovered he had lost expensive bridgework because of periodontal disease and recurrent tooth decay.
Neglect was the tipping point in the downward spiral of his treatment.
Implant planning was based upon facts and not hypothetical mumbo jumbo.
The first step in helping increase understanding and treatment success was a CT scan.
A radiologist was able to interpret and explain the scan to the client.
The CT scan showed the amount of remaining bone and made it possible to demonstrate a virtual presentation in a computer program.
Taking a look at the soft tissue with a study model surface scan provided a detailed look at potential problems regarding the case.
These diagnostics effectively helped to explain the final treatment plan.
Make specialist who are able to break down your nomenclature a part of your mastermind team.
They will help clients understand the value of proposed treatment with greater predictability.
This strategy will streamline your ability to close clients and increase productivity.
Nomenclature won’t communicate the value of what you do for your clients, break down the complicated words to communicate value.
From the Diary of my enlightenment,
A.L. Clark, D.D.S. http://dentist4you.biz
Reference: Truman Medical Center Hospital Hill http://www.trumed.org