Speaking engagements can increase the spread of your brand like a warm spring rain about to bloom flowers of the season.
Take the time to share with those who have the potential to help your cause.
Our dental office near Brookside in the building, Brookside Modern, is located at the corner of 63rd St. and Rockhill Rd.
Brookside is a thriving community of small shops, restaurants, neighborhood grocery stores and beautiful family dwellings with productive schools.
Each year the Brookside Art Fair finds a way to draw a great crowd with creative vendors.
Those with a creative spirit should find a product or service valued by the public to display at the festival.
Back in the late 1960s and ’70s our building was full of physicians, chiropractors, and dentists, called at that time the Doctor’s Building.
A rolfer, administered deep tissue manipulation that made you aware of intense pressure felt at the level of your bones. (Deep tissue massage felt at bone level)
Thirty five years later, fond memories remind me of the oral surgeon downstairs, chiropractors, dentists, and physicians of various specialities.
Those who enjoy their jobs take the time to reach out in their community in ways that let others know their services extend far beyond what is delivered in their business suites each day.
It amazes me how some of the doctors applied for political posts and appointments with busy schedules.
This was a time before website advertising.
For the most part, business found its way to your door through yellow page advertising, newspaper advertisements, direct mail and word of mouth.
My generation may still use yellow pages on occasion as a pattern of habit.
We also use the latest technologies to keep pace with current trends in the marketing cycle.
The key is finding ways to intelligently keep your goods and services before the public.
Our dental team does not turn down speaking opportunities because engagements are a good organic source of traffic.
Prepare well and if the public finds your topic interesting, a second invitation bonds you to the group.
There are business meetings most week nights throughout the city.
You as a keynote speaker with an interesting topic may be just the thing to get a group’s members to come out and learn something new.
Leaving a marketing package behind for the group to consider is not a bad idea as well.
Use speaking engagements to connect with potential clients, and feed the community more than the delicious steak on their plates.
From the Diary of my enlightenment,
A.L. Clark, D.D.S. http://dentist4you.biz