My greatest challenge in business has been to hold the line in the battle for a piece of the market share in my niche, rendering emergency dental care in Kansas City.
If your marketing program is sound and strong you will sleep like a baby when you turn down the lights for slumber.
A high percentage of all our businesses agree, how we handle our potential clients through effective follow-up is key in retaining them.
Our marketing plans when effective will make your phone ring and even pre-qualify prospects that are searching for your goods and services.
Throwing money at your marketing plan may find a revolving door in your operation.
Clients enter through your website and exit after no effective follow-up because the campaign you launched had no effective call to action.
It may be that everyone in your operation is too busy to handle or answer the extra calls coming in after a webinar.
One of the key ingredients of a marketing plan after it has been launched and promoted with sincerity is to prepare for the additional phone calls.
New business is the lifeline of any operation.
Assign new business procurement to those with the proper skill sets to promote your organization and get a potential client booked into a service.
All hands on deck requires the dental team in our case to temporarily share job descriptions until the onslaught of increased phone calls subsides.
You can always resume your normal roles in a more normal workflow.
My greatest challenge in this regard has been to consistently make my phone ring and qualify leads.
It seems getting your phone to ring is just as important as qualifying potential leads with dollars in hand, ready to utilize your goods and services.
Day to day operations get handled and so should potential clients investigating your marketing promo to see if you are worthy of their time.
Marketing promo gets your foot in the door for the most part, it’s up to you to close the deal adding value to the client’s lifestyle or business.
Engaging your customers is no easy task as it calls for intelligent strategy through follow-up with potential clients.
“Website Magazine” informs us 80% of online adults now own a smartphone, with 75% of them saying they’ve gone online via a mobile device in the last month.
My greatest challenge will not defeat my will to win.
From the Diary of my enlightenment,
A. L. Clark, D.D.S. http://www.dentist4you.biz