Taking on patients in earlier years was a matter of going fishing with the correct bait.
A friend drove out to my home one summer evening around 6:00 PM to try his luck in a nearby lake.
Watching the friend pull fish after fish from the lake found me asking how was he so successful?
Young boys also observing his activity came to stand near the spot where he was casting his line into the lake.
Asking the question does it bother you to attract a crowd, met with the answer,”they could stand by me all day but I’m using a special prepared bait that fish love.”
To prove his point the friend moved to a new location surrendering his initial position to the boys admiring his success.
His manner of fishing reminded me of sound marketing strategy implemented at an earlier time in the business cycle that actually brought patients into the dental environment with regularity.
The dental market remains viable when sales and marketing are understood.
Not everyone is willing to invest in a sound marketing strategy.
Taking on patients or clients helps improve office production.
Don’t, however, take on clients you are not able to help with value added services or products.
In a dental office dentists and their teams diagnose different types of cancer noted during a comprehensive examination.
This type of diagnosis calls for direct communication and honesty.
You must be honest with patients or clients without sugar coating the results.
Only promise what you are capable of delivering to the person desiring your expertise.
Be mindful your most expensive commodity is your time, not to be given away needlessly.
Know what your time is worth.
To keep from working at a grinding pace, wearing you down day after day, understand that 20% of your clients or patients give you 80% of your production.
Do a great job for the 20% and ask for referrals.
We tell our patient base if you are happy with the service you receive, tell a friend about us.
Happy satisfied customers are willing to refer their friends and relatives after they have been asked by you to send their referrals.
In every business are a few bad apples that come with the turf of opening your doors to the public.
Treat them with kindness and you may turn sour grapes into a fine vintage wine that will stay with you for years.
Taking on patients or clients is a campaign won with courtesy and professionalism.
From the Diary of my enlightenment,
A.L. Clark, D.D.S. http://www.dentist4you.biz