You are in the trust, relationship business whether you like it or not.
Getting clients to trust you is the hallmark that distinguishes you from competitors.
A KC dentist graduated from professional school after 8 years of undergraduate and graduate training.
Little did he know business would not take off just wishing patients would walk through the door.
Coupons brought people in but repeat business on coupons did not occur at the time in our dental office.
One little old lady came for a bottle of free soap and could care less about the consultation or receiving my care.
Free offers should be a two way street for marketing and only work if well planned where you have multiple chances to advertise services to potential clients, keeping a foot in the door.
We have two feet and must use them to keep the door of opportunity open.
Marketing choices at startup were expensive, radio and television ads, newspaper advertisements, and the Yellow Pages.
Offline forms of advertising in the way of direct mail seems to remain viable even in today’s market and should not be overlooked.
Nice guys and gals start their new businesses and set out on an “I want you to like me” campaign.
Clients will like you only if you give away the family farm, leaving very little to operate your business.
Vampires also like their victims as well, but don’t let them bleed you dry.
Reset your target to “I want clients to trust me” and you set the bar for what is charged to the client.
In a trust relationship people come to your business because of their perception you will do the job and stand behind what you do remembering your strong brand.
Understand the trust, relationship business to succeed in marketing even if you give away free bottles of biodegradable soap.
Multiple exposures in marketing pieces and other forms of communication getting to the public, are required to bond with potential clients.
Emergency dental care gave our dental team an opportunity to render pain relief with prescriptions, sedative fillings, and routine dental care.
Time was taken to bond with the potential client that became a patient you could build a relationship with over the years.
Think of building a strong rapport with clients through your marketing pieces because you are in the trust, relationship business.
From the Diary of my enlightenment,
A.L. Clark, D.D.S. http://dentist4you.biz