Military commanders assemble in a war room for strategic planning so that an army is ready to confront the enemy.

On the battlefield  are victories and defeats. Use both to better the condition of your business plan.

I render emergency dental care in Kansas City.

The first month of the year is nearing it’s end and progress reports should be written, allowing us to gauge just how close we are to the targets  set at the beginning of the month.

Let’s keep a journal on this project to monitor progress.

We’ve had some heavy snowfall in the Midwest but it can’t be used as an excuse if targets set were not met.

Our marketing strategy is sound and will bring the client flow needed if staff keep feelings and emotions out of the planning. Feelings and emotions bring a roller coaster effect to your business. We all have feelings about what to do, but stay on point with your plan.

When we stress, things don’t get done in a crisp, succinct, kind of way. Staff know how to get the business in the door because they are good at what they do.

If a bonus check is cashed and directed towards personal outflow before it is earned, there may be stress placed upon other members of the dental team. Stressing about what did not occur only places additional pressure  on the other members of the team.

Everyone has a role to play and we are only as strong as our weakest link on the team.

While watching the football playoffs, one of the coaches commented to a young player, “take your emotions out of the game and play up to your potential.” The young player’s adrenalin rush had him making mistakes, trying to do more than he was physically capable. The coach was making the point to win as a team and lose as a team, but do your very best. The young player fouled a member of the other team because of his playoff enthusiasm. All that was needed was to settle down and play his position to the best of his ability.

Review business plans to reach your goals. If there is a good plan in place, follow it. Amend it to better the plan if necessary, but don’t abandon your plan.

Hope is a good thing and must be kept alive in any business, but follow your plan. Your plan was written to be followed for the entire year. Planning is not some exercise written at the beginning of a new year. We make resolutions that are easily forgotten when storms enter our lives, but follow your plan. Building our careers is to be pursued with passion.

As a child playing in the yard, you see the stamina and unstoppable demeanor of the ant as it collects food for the long winter.

The ant carries many times it’s weight and obstacles will not keep the ant from achieving the goal, arriving at it’s destination.

A colony of ants work together in perfect harmony, highly trained and specialized.

Questions that we will ponder, what can we do to reach the daily targets? What excuses must we defeat as obstacles to overcome? What was right with our production cycle? What went wrong? Patient/clients reschedule and cancellation rates were higher. Schedule heavier traffic on snow days anticipating the no show rate. Or take paperwork home and handle the office backlogs. When weather improves plan an overtime cycle to get back on track.

These questions will start us out in the right direction. Now is not the time to throw out strategic planning, but to re-evaluate so targets can be reached.

From the Diary of my enlightenment,

Artis L. Clark, D.D.S.




Published by Artis

I am a dentist in the Kansas City, MO. area willing to help in the world where dental health care is needed and appreciated. To date we have established a dental clinic in Israel and evaluated the healthcare delivery system in Havana Cuba. Serving my community at this time as a photo journalist also.

Join the Conversation


Leave a comment

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.